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Customer Advocacy Marketing Manager - US

Minneapolis, United States

 

Working at Anaplan

At Anaplan we believe in hard work, having fun and bringing excellence to everything we do. When you walk through our doors, you feel it. You hear the buzz, you see the focus and excitement. Anaplan has reinvented the foundation of enterprise modeling and planning so that companies can move fast!

Customer Advocacy Marketing Manager - US

Minneapolis | United States

Customer Advocacy Marketing Manager

Anaplan is seeking a results-oriented Customer Advocacy Marketing Manager to work within our Marketing organization, helping to drive a best-in-class customer engagement program and shape our long-term success in customer advocacy.

We are looking for someone who can build strong rapport with customers, and who can lead and manage customer engagement, referral and communication programs.

You will be working with leading global brands and amplifying the voice of the customers as you develop compelling success stories and references from around the world. Your customer advocacy initiatives will help marketing and sales meet business objectives, so keys to your success are your superior communication skills, relationship building skills, and propensity to provide excellent customer service.

Our ideal hire is passionate about the power of customer advocacy, has creative marketing and communication skills to engage and motivate exceptional customer advocates, and knows how to make our customers shine by highlighting their successes out to the marketplace.

What you’ll be doing:

  • Bring to life inspirational customer stories via a variety of content types and media, showcasing the value of Anaplan and how we help our customers be more successful and translating the voice of the customer into sales and marketing tools for public or private references
  • Develop and execute on customer advocacy plans, running programs that Anaplan relies on to sell and market worldwide
  • Identify opportunities and gaps in our customer reference database to build a full suite of materials that support our core brand objectives
  • Manage and maintain engagement and advocacy programs; continually recruit new customer advocates
  • Manage a library of up-to-date customer success stories
  • Educate key internal team (e.g. sales, sales management and demand gen) about the availability and deployment of customer advocacy assets and interactions
  • Work with internal teams and customer advocates to manage customer advisory boards (at User and Executive levels).
  • Measure and report process against key KPIs to demonstrate the value and impact of customer advocacy (e.g., inclusive of customer referrals, net promoter score, volume of positive social brand mentions, etc.)
  • Manage the customer experience and event marketing at premier events
  • Team with the field marketing organization, to co-develop plans and programs, ensuring their success across the region.
  • Help the sales team cultivate great stories and business outcomes that customers will want to share as speakers at events or webinars, in our online community, or via social networks.
  • Keep abreast of current trends in customer marketing.

More about you:

  • Bachelor’s Degree required. MBA preferred
  • 3+ years marketing experience including customer marketing/advocacy experience inside a B2B SaaS technology company.
  • Ability to think big picture, formulating customer-focused marketing strategies and programs and driving them through to successful execution.
  • Experience and proficiency with digital marketing tools and channels, including CRM, Customer Advocacy and Community platforms (Salesforce, RO Innovation, Influitive, Gainsight, Lithium)
  • Understanding of B2B SaaS marketing techniques
  • Excellent communicator and creative thinker, with an ability to use data to drive impactful actions
  • Strength in working with cross-functional teams including executive management, product management, customer success, operations, sales and marketing
  • Experience supporting large sales and customer success organizations in a growth environment is preferred
  • Great attention to detail and project management skills. This role requires balancing several initiatives together
  • Open to a remote employee

Above all, a passion for understanding and working with customers

Do you align with Anaplan’s Values?

Collaborative: We go out of our way to help others succeed

Explore all of our Values on Anaplan.com/careers

#AnaplanLOVE

Our company:

At Anaplan, we’re relentlessly passionate about improving the way companies and people do business by empowering them with the technology, insights, and confidence they need to make better-informed plans and decisions.

With offices worldwide, we’re building products used by over 900 clients that include some of the world’s largest brands and fast-growing companies in every industry, and we’re just getting started.

Sound good to you? Then don’t be shy – please apply! 

CAN’T FIND THE PERFECT ROLE FOR YOU? NEW OPPORTUNITIES ARE OPENING UP DAILY:

ANAPLAN.COM/CAREERS

 #LI-AF1 

Apply Now

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