Calendar, Text, File Binder, File Folder

Field Marketing Manager - UK

London, United Kingdom

 

Working at Anaplan

At Anaplan we believe in hard work, having fun and bringing excellence to everything we do. When you walk through our doors, you feel it. You hear the buzz, you see the focus and excitement. Anaplan has reinvented the foundation of enterprise modeling and planning so that companies can move fast!

Field Marketing Manager - UK

London | United Kingdom

FIELD MARKETING MANAGER - UK

As a Field Marketing Manager, you are responsible for the development, execution, measurement and reporting of customer-facing demand generation programs that support Sales goals. You collaborate with the corporate and EMEA marketing teams to define campaign requirements and develop programs. You team with our Sales organizations to optimize field readiness, alignment and follow-through. You also collaborate with web marketing, online marketing, PR, events, marketing operations and external agency teams to ensure an integrated, multi-channel approach to demand generation campaigns.

You are a resourceful and resilient self-starter who thrives in a fast-paced environment where initiative and innovation are required. You should be a doer and not a delegator. Your positive outlook and problem-solving skills will help you stay focused and adaptable. Your attention to detail, collaboration skills and “buck-stops-here” attitude will be critical to your success in this role.

Location:  London or Maidenhead

Responsibilities:

  • Develop and execute targeted local marketing plans, aligned to corporate go-to-market strategy, that include, but are not limited to, field events, partner activities, user groups, industry events/trade shows, establishing local relationships with related associations or communities, executive roundtables, etc.
  • Ensure effective delivery of corporate digital/demand generation programs (e.g., webinars, direct email, advertising) into your local market(s), with necessary localisation to extend reach or impact.
  • Work closely with Anaplan Sales Development and local sales teams to ensure effective collaboration on execution of the marketing plan.
  • Track and measure demand-to-close metrics across field marketing programs, optimizing resources against regional objectives
  • Assist with Anaplan Website management including SEO tasks to improve performance
  • Work with local PR agency and Anaplan PR function to develop and execute a local PR/IR plan

Required Skills and experience:

  • 5+ years of Field Marketing experience in high technology, B2B, enterprise software organization required; SaaS/on-demand software experience highly desired.
  • Segment marketing, demand creation and campaign execution experience, including event experience.
  • Experience defining acquisition account-based goals and objectives in conjunction with Sales. Must be comfortable providing data and insights on acquisition accounts as well as contacts within these accounts.
  • Must have proven ability to think “big picture”; and use both traditional and modern marketing tactics to design effective programs.
  • CRM (Salesforce.com) and Marketing Automation (Marketo) experience strongly preferred.
  • Strong organizational, project management, and multi-tasking skills required.
  • Ability to work collaboratively to create a results-driven, team-oriented environment.
  • Strong analytical skills to determine ROI of marketing programs.
  • Bachelor’s degree in Communications, Marketing, Business, or a technical field. (MBA degree is a plus)

ABOUT ANAPLAN 

Anaplan is driving a new age of connected planning. Large and fast-growing organizations use Anaplan’s cloud platform in every business function to make better-informed plans and decisions and drive faster, more effective planning processes. Anaplan also provides support, training, and planning transformation advisory services. Anaplan is a privately held company based in San Francisco with offices and expert partners worldwide. To learn more, visit anaplan.com.

Follow us on: Twitter, LinkedIn, YouTube, and Facebook.

#LI-MI

Apply Now

Not ?

Thank you

People also viewed

Solutions Consultant

San Francisco San Francisco United States San Francisco, United States Pre-Sales
Solutions ConsultantSan FranciscoAt Anaplan we are looking for a self-motivated SOLUTIONS CONSULTANT to join our Presales team in our San Francisco office. A position with Anaplan’s pre-sales team means being part of one of the fastest growing clo...

Partner Success Manager: Japan

Tokyo Japan Tokyo, Japan Customer Success
Partner Success Manager: JapanAt Anaplan, we are looking for a self-motivated Partner Success Manager to join our growing CUSTOMER SUCCESS TEAM at our vibrant hub in TOKYO, JAPAN to build and scale the partner ecosystem for the region two enable o...

Enterprise Applications Engineer

San Francisco San Francisco United States San Francisco, United States Technical Operations
Enterprise Application Engineer Enterprise Application EngineerSan Francisco, CA  At Anaplan, we are looking for a self-motivated ENTERPRISE APPLICATION ENGINEER to join our growing team at Anaplan HQ in the city-by-the-bay, SAN FRANCISCO to be a ...

Business Partner - South West region

San Diego United States San Diego, United States Customer Success
ABOUT ANAPLANSure, we are leading innovation in Enterprise Planning Management software. Yes our product is arguably the most sophisticated one in its class. But our product alone does not make heroes of our customers. Our Customer Success Team do...

Business Partner - South West region

Nevada United States Nevada, United States Customer Success
ABOUT ANAPLANSure, we are leading innovation in Enterprise Planning Management software. Yes our product is arguably the most sophisticated one in its class. But our product alone does not make heroes of our customers. Our Customer Success Team do...

Business Partner - South West region

Phoenix Arizona United States Phoenix, Arizona, United States Customer Success
ABOUT ANAPLANSure, we are leading innovation in Enterprise Planning Management software. Yes our product is arguably the most sophisticated one in its class. But our product alone does not make heroes of our customers. Our Customer Success Team do...

Job Alerts

Not ?

Thank you

Apply Now

Not ?

Thank you