Demand Generation and Marketing Automation Manager

Bengaluru, Karnataka, India

 

Demand Generation and Marketing Automation Manager

Bengaluru | Karnataka | India

Demand Generation and Marketing Automation Manager

 

Our Company

Anaplan was founded in 2008, and three years later, the company launched its first product. Anaplan is a platform for planning and managing business processes. The platform allows combining all employees, data, and projects of a company to plan and make decisions in real time in all areas of work: finance, sales, supply chain, marketing, and HR. The company's customers are mainly large corporations, including representatives of the Global 2000 list: Coca-Cola (KO), HP (HPE), and United Airlines (UAL). The company went through IPO in US (stock PLAN) has 979 customers from 46 countries. If you love data analysis, data visualization and planning tools, this could be the career opportunity for you.

 

Our Team

 

Marketing at Anaplan is a group of passionate, seasoned and very dynamic marketing leaders responsible and accountable for driving the Anaplan brand and creating impactful digital marketing programs that deliver leads and pipeline across the Anaplan product family.

 

Your Opportunity

 

 You will drive the optimization of field, digital, global marketing paid programs and tactics based on data by leveraging leading analytical capabilities. From identifying winning marketing strategies, optimizing the mix (paid, earned) based on attribution to shaping the overall digital model working closely with a team of data driven Marketing Pros. You will be responsible for the implementation of the analytical capabilities, their use, best practices.

 

Our Ideal Candidate

 

You work well in a collaborative environment with a global team; you enjoy cracking tough marketing problems. You are able to get things done and ensure that we find more prospects, move them through the funnel, increase conversion rates every step along the way driving more revenue in the end.

 

Your Responsibilities

 

Reporting to the Sr. Director for Strategic Insights & Dotted to the APAC Marketing Director, you will be based in Bangalore, India and will:

  • Deep understanding of Marketing Automation such as Marketo, Eloqua, Pardot or Salesforce reporting.
  • Hands on experience in launching emails and various marketing programs such as webinars, tradeshows set-ups.
  • Attention to details and ability to surface what’s not working very quickly.
  • Identify, prioritize, structure and solve complex Marketing problems, through the use of analytics and business judgment that lead to higher revenue, reduce costs and/or increase customer satisfaction
  • Working knowledge or basic understandings of different Web Marketing Tools such as Google Analytics (GA), Adobe Web Analytics.
  • Monitor KPIs, web analytics dashboards, sales & marketing reports and point out key areas of importance in accordance to company goals.

 

In addition you will be able to lease with our world class sales team in India and should possess these traits :

• You should have a great balance of creativity, business acumen, and organizational skills to help take our field activities to the next level to exceed pipeline and revenue goals.
• You have a strong ability to adapt to changing priorities, collaborate across functions and teams, continuously acquire new skills and apply the learnings, manage people, and give and receive constructive feedback
• In collaboration with Sales teams, this position is responsible for driving top-of-the-funnel opportunities as well as mid-funnel pipeline acceleration via field activities such as: trade shows, partner events, webinars, lunch & learns, workshops, associations, executive round-tables, thought-leadership speaking engagements, etc.
• You will own the supporting plan to manage and drive digital awareness and engagement through social media, landing pages, and email campaigns, delivering a comprehensive event strategy to reach our target audiences.
• You will drive the cross-functional collaboration across the organisation, working with various functions within Marketing, Sales, and Alliances to successfully develop and execute upon the go to market strategy and promote our leadership position in the market.

Your Qualifications

  • Bachelor’s Degree in Mathematics, Engineering, Economics, Marketing or a field with a quantitative focus or a technical discipline; advanced degree preferred
  • 5 or more years of relevant professional experience in marketing automation, ideally a combination of professional services/consulting and high-tech experience working for US based companies; B2B experience is highly desired.
  • Highly analytical mindset with the ability to look at vast amounts of data and synthesize that information into intelligence that can be acted upon by the business
  • Experience managing Demand Generation for a IT based software or Services company 
  • Desire to learn emerging marketing technology
  • Strong quantitative, analytical, and reporting skills
  • Strong project/time management and organizational skills
  • Exceptional attention to detail
  • Self-motivated and deadline driven

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