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Minneapolis | United States
North America Field Marketing ManagerLocation: Minneapolis, MN or Chicago, ILAt Anaplan, we are looking for a highly-motivated, results-driven FIELD MARKETING MANAGER to join our lean, mean Americas Marketing team that builds the awareness and generates the demand for the platform that is helping people and companies across the globe to improve their planning processes, make better-informed decisions, and optimize their business results. The position will support the Pacific Northwest, Bay Area and Pacific Southwest sales regions. Along with the Sr. Field Marketing Manager – West Lead, the FIELD MARKETING MANAGER will be the driving force in planning, executing, analyzing, and optimizing field marketing activities to achieve aggressive pipeline goals for enterprise target accounts.
You should be an execution focused team-player, who is able to think strategically and manage tactical detail, is both creative and analytical, and can thrive in a fast-paced environment. Your ability to adapt to changing priorities, collaborate across functions and teams, and continuously acquire new skills and apply the learnings make you the perfect team member for this small, but mighty field marketing organization.
This position is responsible for driving top-of-the-funnel opportunities as well as mid-funnel pipeline acceleration via the execution and management of field activities (trade shows, partner events, webinars, lunch & learns, workshops, associations, executive round-tables, thought-leadership speaking engagements, etc.) based on the regional/local plan developed with Sales. Additionally, for activities that you manage, you will own the important supporting activities, including: digital awareness and engagement through social media, landing pages, email campaigns, etc. You will therefore drive cross-functional collaboration across the organization, working with various functions within Marketing, Sales, and Alliances to successfully manage and measure field marketing activities.
This role is an immediate full-time position, with moderate travel required. If you are creative and analytical; ready to roll-up your sleeves on execution and develop strategy based on data-driven analysis; and be a team player and a team builder, this role is for you.
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Transforming sales and compensation planning | Anaplan
Customer storyAmer Sports transforms sales and compensation planning using the Anaplan platformRead full story IndustrySporting goodsEmployees8,500+Revenue€2.6 billionUse caseSalesChallengeAmer Sports struggled with setting consistent targets across its many locations, a process further complicated by the global and seasonal nature of its business. The Excel spreadsheets they used before adopting Anaplan were too slow, inefficient, and inflexible...
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