Bengaluru | Karnataka | India
Sr. Manager – Digital Marketing and Insights
Anaplan was founded in 2008, and three years later, the company launched its first product. Anaplan is a platform for planning and managing business processes. The platform allows combining all employees, data, and projects of a company to plan and make decisions in real time in all areas of work: finance, sales, supply chain, marketing, and HR. The company's customers are mainly large corporations, including representatives of the Global 2000 list: Coca-Cola (KO), HP (HPE), and United Airlines (UAL). The company went through IPO in US (stock PLAN) has 979 customers from 46 countries. If you love data analysis, data visualization and planning tools, this could be the career opportunity for you.
Marketing at Anaplan is a group of passionate, seasoned and very dynamic marketing leaders responsible and accountable for driving the Anaplan brand and creating impactful digital marketing programs that deliver leads and pipeline across the Anaplan product family.
In this newly created, individual contributor role initially (People Manager as we build the marketing team), you will drive the optimization of digital, global marketing programs and tactics based on data by leveraging leading analytical capabilities. From identifying winning marketing strategies, optimizing the mix (paid, earned, owned; email, Web) based on attribution to shaping the overall digital model working closely with a team of data driven Marketing Pros. You will be responsible for the implementation of the analytical capabilities, their use, best practices.
Our Ideal Candidate
You are a data driven, curious professional with the ability to see the forest not just the trees. You work well in a collaborative environment with a global team; you enjoy cracking tough marketing problems. You are able to get things done and ensure that we find more prospects, move them through the funnel, increase conversion rates every step along the way driving more revenue in the end.
Reporting to the Sr. Director for Strategic Insights, you will be based in Bangalore, India and will:
Self-motivated and deadline driven
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